Why WhatsApp

WhatsApp is a service and marketing channel with incredible potential; it’s the most used messaging app in Europe, LATAM, India, and it’s growing fast in the United States

Main reasons to use WA:

• Open rate of marketing messages: 85%
• Click-through-rate: 15%
• Automatic collection of the customer’s Name, Surname and Phone Number
• 24 hours to keep the conversation going, while if someone texts you on your website, as soon as they close the browser you cannot reach to them
• You are always in your customers pocket, one conversation away
• Most importantly - customers EXPECT to speak with you on WA

Start Guide: Prerequisites

1️⃣ Get a phone number

To connect Zipchat & WhatsApp, you need a phone number; you can use an existing phone numbe or buy a new one.

USING AN EXISTING PHONE NUMBER

If you decide to use an existing phone number, you need to cancel your existing WhatsApp or WhatsApp Business Account first. If you don’t do it, you won’t be able to complete the integration. You can cancel your account following this guide.

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If you cancel your account, you will loose all the existing conversations with your customers. Conversations cannot be transferred from one account to another.

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While a lot of customers have no problems in cancelling their existing account, if you don’t want to do so or don’t want to loose all the conversations, you can always buy a new phone number.

BUYING A NEW PHONE NUMBER

You can buy any phone number you want, from a virtual or phisical provider. You can also buy a number from Yourbusinessnumber.com , a good provider (not associated with Zipchat) that allows you to buy a number in only a couple of minutes.